Great SEO Gurus are much “different” from Pay Per Click sales people.
All SEO Gurus use different tactics, routes and rules; we have different problems, perceptions, experiences, analytic knowledge, warning measures and Internet views. We all produce steady results that get you on top and keep you on top and for the most part, long after the work has been done. I prefer to be called an Internet Search Engine Strategist (ISES). I have the experience and knowledge to predict and counteract future consequences resulting from current tactics regarding Search Engine indexing and management.
It’s a war out there!
You really need to have a good strategist who can adapt to complex functions while always moving forward to achieve an evolutionary success. You as the consumer just have to be patient because none of this happens overnight; it makes no difference how much money you throw at it – everything on the Internet moves at the speed of the index.
Most SEO sales companies rely wholly on Google and Adwords for business profits.
They generally expect that you will be so overwhelmed and confused by the industry jargon that spews from their lips and by the staggering amount of graphs and charts and marketing provisions they show you that you will just write a check, walk away hoping that your phone will start ringing. Times are tough and making payroll is even tougher. Google and other Search Engines even go so far as to absurdly certify a persons knowledge and skill in the SEO marketing industry but only when dealing their own proprietary products. In short, they teach people how to sell their worthless sponsored listings and send them off to tell the world that they are SEO specialists. What a crock!
I do not sell Pay Per Click and never will. I deal only in organic results, the results that most people look to when trying to find the right company online.
