There are many black hat SEO experts today that claim that they can help get your site ranked at the top of the search engines. Very simply, an SEO agency will utilize one of two main methods for getting your site to the top; black hat and white search engine optimization methods.
Black hat methods are tactics that are not allowed by the search engines; if they catch you doing it, your site will banned, possibly for life. These methods can be very effective, and can actually work much quicker than white hat methods, but only if you are absolutely sure you know what you’re doing.
White hat methods, on the other hand, are just what they sound like; methods that comply with what the SE’s are looking for. Obviously, you don’t run the risk of begin banned for these.
So what kind of strategies do blackhat SEO experts employ? Probably the most famous and known example is what as known as site cloaking. This is where your site appears differently to the search engine spiders than it does to your visitors. For example, your site would appear like a typical content site to the visitors, and would look no different than any other site to the naked eye.
However, when the search engines come to it, all they will see is a site that is stuffed with keywords, or at least has a very high keyword density. Of course, when doing this, you need to be carefully that you don’t have too high of a keyword density, because the days of simply stuffing your site with keywords and getting skyrocketed to the top are over.
Of course, if you have a site with a lot of written content, this method is really not necessary, because you can just sprinkle your keywords in a natural way throughout the page. This method is really only necessary if you have a site that doesn’t have a lot of written continent, and instead includes a lot of images, like a technology site.
When you go to these sites, and see a lot of flash and images on the page, the search engines don’t see any of that, because they don’t see images; the only content they see is written. This is why some of these websites would consider employing cloaking, to make it appear like their site has more content than it really does.
There are obviously many more methods of black hat SEO that an SEO firm will use, and while some of them are quite effective initially at getting your site ranked at the top of the search engines, unless you are very good at concealing what you’re doing, you will be banned sooner or later. If you want to find the best black hat SEO experts for your site, you absolutely need to be sure you know what you’re looking for.
It’s best to play by the rules when it comes to search engine optimization. You certainly aren’t going to outsmart or hide from Google; while black hat methods still attract many because of the potential instant rewards it offers, if you want to build your business for the long term, it certainly is best to utilize white hat methods to ensure lasting and staying power for your website.
Also, you might want to consider purchasing an SEO program to learn search engine optimization yourself, at least if you plan on being a full time internet marketer. There are few skills as valuable in internet marketing as SEO, so if this is the case, this investment would certainly be worth it. This would certainly be a better option than hiring a blackhat SEO expert, because this will simply get you in more trouble than it’s worth.
The bottom line: It just isn’t worth it to spend your whole life worrying about Google or the other search engines finding you out; when you use white hat methods, you can be sure your site will be there for the long term. Therefore, I highly recommend you stay away from blackhat SEO experts, and instead only hire a white hat search engine optimization services program for your search engine optimization needs.